Thursday, April 26, 2012

Executive coaching creates competitive advantage


Executive coaching is a management development approach that involves personal interaction between a coach and an executive to improve job performance. Like personal trainers hired by athletes to enhance their competitive capacity, coaching has become the tool of choice for helping executives and managers adjust to the challenges of today’s demanding business environment.

Executive coaching typically consists of a series of one-on-one interactions between a coach and an executive or manager that focuses on the components of job performance. Coaching typically involves an initial assessment, face-to-face discussions, telephone conversations and email communication. Coaches serve as trainers, facilitators, motivators, moderators, sounding boards and confidantes. Although not a substitute for psychological counseling or substance abuse treatment, coaching assists individuals in addressing crucial managerial weaknesses and can empower executives to higher levels of performance.


While coaching was originally intended as a mechanism designed to save problem managers, it has become the central process for enhancing performance of key personnel throughout the organization. Because of the effectiveness of this one-on-one approach to management development, companies like Coca-Cola have made coaching central to their management development process.

Although large organizations have adopted comprehensive coaching initiatives, executives and managers of small and midsize companies find even greater success with coaching efforts. Because executives in these organizations generally have limited developmental resources, coaches offer the objective perspective that only an outsider can provide.

When was the last time you took the pulse of your organization?
When was the last time you asked your employees how they feel about working for you? The BAI employee opinion survey process is an invaluable tool that secures and analyzes employee perceptions on a variety of critical business issues. Not only does it generate the hard data required to make sound decisions related to successfully managing employees, it helps identify training needs, potential discrimination or harassment problems, perceived salary inequities, possible union organizing initiatives and a myriad of other issues that cost organization’s valuable time, attention and money.

Ultimately, the BAI employee opinion survey process creates greater employee commitment to the organization and its ongoing success by giving employees an opportunity to share their opinions and perspectives in a meaningful way.

To learn more about this and other BAI services and workshops, call us today at 801.444.9919.



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